Whole Foods may still deserve its ‘Whole Paycheck’ monicker

September 12, 2018

Don’t believe the hype that the prices at Whole Foods are substantially lower under Amazon’s ownership than they were before. That’s the takeaway from new research from Gordon Haskett analyst Chuck From who found that an identical market basket of 108 items sold at Whole Foods was just $1.54 less today than last year.

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