Retail News

Wine makers court younger consumers

Fortune 06/29/2019

American consumers between the ages of 21 and 34 represent 17 percent of the population, but only 10 percent of wine sales, according to Nielsen. “This is an issue for the wine category,” says Danny Brager, senior vice president of Nielsen’s beverage alcohol practice. “The heartland of wine is boomers and seniors.”

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!