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Women and Gen Z are getting first-time high on legal weed

Forbes 06/21/2021

Females and members of Gen Z are among the consumers picking up the legal weed habit. First-time cannabis users appear to be substituting it for their daily glass of wine, with half reporting they use it five or more days per week, according to a new study from the Brightfield Group. Female first-time cannabis users are heavier consumers than men at this point.

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