Retail News

Younger consumers have different shopping priorities

The Washington Post 10/03/2019

Forever 21’s bankruptcy filing is indicative of the changing shopping priorities of younger consumers around social concerns such as climate change. Annmarie Eovaldi, a former customer of Forever 21, provides an example. “When I bought something, it would only last two or three wears before the color faded or the seams fell apart or the zipper broke,” said Ms. Eovaldi, a 21-year-old college student. “That’s the trade-off you make when you shop at Forever 21: cheap prices but a huge amount of waste.”

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