Zellers hits the comeback trail inside The Bay

March 27, 2023

The Hudson’s Bay Company shuttered nearly all the Zellers stores in Canada in 2013. Now the chain is being resurrected as a store-within-a-store concept inside The Bay. Zellers, which once was the go-to store for Canadians looking to stretch their dollars, faces more competition today at the low end of the market than it did when it was last in business. Rob McLean, a marketing professor at the University of Guelph, says Zellers faces stiff competition from Dollarama, Walmart, Amazon and others.

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