Photo by Chris Lawton on unsplash
Survey Reveals Britain’s Favorite Breakfast Cereal
May 4, 2024
When it comes to breakfast cereals in Britain, one particular brand has managed to carve out a niche for itself: Crunchy Nut corn flakes. Despite its high sugar content, this classic cereal has been dubbed Britain’s favorite, a title it has held for almost 50 years. Originating from the Kellogg’s factory in Trafford Park, Manchester, in 1980, these corn flakes, enhanced with honey, molasses, and peanuts, exceeded initial sales projections by threefold within the first three months.
Now, after 44 years, Crunchy Nut corn flakes still reign supreme, as evidenced by a recent survey of 2,000 shoppers, with 35% of respondents naming it their preferred breakfast choice. Trailing behind, at 28%, are the original Corn Flakes, introduced by William Kellogg in the late 1800s in the U.S.
Interestingly, breakfast cereals are no longer confined to the morning routine, with a notable 37% of respondents admitting to indulging in them as late-night snacks. Approximately 66 million cereal boxes are produced annually in the U.K., underscoring their enduring popularity.
In terms of milk preferences, the majority (53%) opt for semi-skimmed milk, while 15% of Gen Z and millennials (ages 18-44) have veered toward oat or plant-based milk alternatives.
The origins of corn flakes can be traced back to the health and wellness ideals of the Battle Creek Sanitarium in Michigan, where William Kellogg and his brother John sought to improve the vegetarian-based diet of residents and visitors. Fast forward to the 1980s, and Crunchy Nut corn flakes made their debut, featuring advertisements with actor Hugh Laurie and the now-iconic tagline: “The trouble is they taste too good.”
Crunchy Nut corn flakes continue to hold sway over the British breakfast table, embodying a sense of familiarity and comfort that has endured through the decades. Whether enjoyed in the morning or as a late-night treat, they remain a steadfast favorite among consumers.
Recent News
Media Giants Depend on Sports As Content Shortages Rise
As Hollywood emerges from last year’s strikes, major media companies are turning to live sports to attract audiences and advertisers. This trend was evident during this year’s Upfront presentations, where media giants showcased their upcoming content and advertising opportunities.
New Trader Joe’s Opens in SF After 10 Years
San Francisco’s Hayes Valley neighborhood welcomed a highly anticipated new addition on May 17, 2024, with the grand opening of a Trader Joe’s at 555 Fulton St., on the corner of Laguna Street. This event marks the end of a decade-long wait for residents who have been eagerly looking forward to a new grocery store in their area.
China’s Property Market Boost: Stocks Surge, Copper Hits Highs
The Chinese government unveiled a comprehensive support package that has sent ripples through financial markets. This initiative includes a slew of measures aimed at stimulating housing demand and addressing the excess inventory burdening developers. The immediate impact was a significant rally in Chinese stocks and a surge in commodity prices, notably copper, which hit record highs.
Mercedes-Benz Workers in Alabama Reject Union
In a pivotal moment for autoworkers in the southern United States, employees at a Mercedes-Benz plant in Alabama have voted against joining the United Auto Workers (UAW) union. The outcome, with 56% of workers voting against unionization and 44% in favor, comes as a significant setback for the UAW’s efforts to expand its influence in the region.