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Braintrust"The J.C. Penney’s brand is murky at best. They should engage a world-class brand strategist to help craft a new identity."
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Braintrust"It’s a very competitive space for sure. They just have to be careful not to get stuck in the dreaded middle. "
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Discussion
Braintrust"As e-commerce explodes, more retailers will embrace pricing tools to stay competitive, agile and tempting to consumers."
resources
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Major Consumer Study of ‘The Pandemic Effect’ and More in the Age of Change
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Omnichannel Retail Rebel: Breaking the Rules to Save the Industry
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Digital solutions for short-term ROI and long-term strategic advantage
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Survey findings – How consumers plan to travel, shop and ship this year.
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‘Total Commerce’ is both an aspiration and a framework
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Re-Ignite In-Store Merchandising Effectiveness in the Grocery Channel
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What about media planning & buying?
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Pricing intelligence can rebalance CPG/retailer relations
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Get an Online MS in Retail & Merchandising
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Identify Revenue Opportunities
retail news
More
Walmart converting four stores into ‘phygital’ laboratories
CNBC
10/29/2020
IKEA sticking to its expansion plans
Reuters
10/29/2020
Lululemon expanding size options, makes sustainable materials pledge
Fortune
10/29/2020
No surprise – record online sales predicted for the holidays
Forbes
10/29/2020
Best Buy goes live with Black Friday deals
Minneapolis Star Tribune
10/29/2020
Etsy merchants sold 24M face masks in the last quarter
The Wall Street Journal
10/29/2020
Kroger offering rapid COVID-19 antibody tests at all its pharmacies
Cincinnati.com/The Enquirer
10/29/2020
Tiffany and LVMH reach sale agreement on revised deal
USA Today
10/29/2020
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