Kwik Trip has included a new raft of personalized offers to loyalty members via a partnership with AI company Eagle Eye, using gamification and AI to generate customized rewards to shoppers. “With Personalized Challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behavior,” said David Jackson, director of loyalty and digital marketing for Kwik Trip (more).

Kontoor Brands has signed off on selling the Lee denim brand to Authentic Brands Group in a deal which could reach an estimated $1 billion. The transaction involves an alleged $750 million plus a possible $250 million earnout dependant on Lee’s performance within Authentic’s portfolio (more).

A resurgence of consumer interest in non-carbonated drinks — both alcoholic and non-alcoholic — is taking place. “If you think about where there’s more growth, where there’s more consumer interest relative to a few years ago, it’s a shift more to still, across both [alcohol] and non-alc,” said Randy Burt, Americas director of consumer products at AlixPartners (more).

Ferrari shares fell by as much as 6% on May 26 as it unveiled its new Luce EV model. Priced at ~$640,000 the Luce is slated to be delivered during the fourth quarter. “Ultimately many fans are disappointed that Ferrari is embracing the EV concept, believing it dilutes the supercar brand, which has modelled itself around classic design and raw, combustion-engine power,” Michael Field, chief equity strategist at Morningstar, said (more).

Shein will be acquiring U.S.-based fashion brand Everlane, with the actual purchase price remaining as yet undisclosed. “This is the start of a bigger chapter for Everlane and the team behind it. [Everlane will remain] an independent brand, staying true to our longstanding brand values, sustainability commitments, and exceptional quality,” Everlane CEO Alfred Chang said (more).