Brands are contracting their public participation in Pride Month, according to data, but the same data indicates that consumers still value authenticity during celebrations. Nearly half of Americans signaled it was important to them that brands participate in Pride Month (more).

Best Buy is in the process of expanding its “Geek Squad Academy” program beyond its initial two-day summer camp roots. The new “GSA in a Box” expansion offers year-round one-day workshops aimed at introducing children ages nine to 15 to tech skills. “We know what opens doors to opportunity is access to technology, supportive mentors and hands-on experiences where young people explore and learn new skills,” said Olivia Jefferson, VP of social impact at Best Buy (more).

McDonald’s unveiled a new global growth strategy at its Worldwide Convention for franchisees, titled McDonald’s > Next. Menu innovation, an increase in automation, and listening more directly to consumer concerns are elements of the new game plan (more).

Victoria’s Secret delivered on an exceptionally strong first quarter, with net sales showing a 15% YoY improvement over the year prior. EPS was registered at 56 cents versus just 2 cents in 2025, and its revenue count of $1.56 billion beat the $1.52 billion anticipated (more).

SK Hynix joined other chipmakers and tech companies Samsung and Micron, crossing the threshold of a $1 trillion valuation. “The rapid rise of tech stocks has also raised concerns about an AI bubble, and the global economy’s susceptibility to a correction if AI fails to deliver on projected profits or its promise to revolutionize the workplace,” CNN Business detailed (more).