Both Kohl’s and Staples have announced their own summer sales event overlapping Amazon’s Prime Day, which runs from June 23 through June 26. Kohl’s will be launching its Deal Days summer savings event June 23 through June 28, while Staples is pushing a longer Easy Deal Days even from June 21 through July 4 (more).

Gen Alpha consumers, defined as those aged between 7 and 14, are becoming increasingly relevant to the retail business. “Generation Alpha was born with the buy button at their fingertips,” PwC executive Ali Furman explained (more).

Target is partnering with Bravo to launch a shoppable digital version of the latter’s popular “Watch What Happens Live with Andy Cohen.” The new “Shop What Happens” series launches on June 14, and will be streaming on TV (with QR codes for shoppers) and on Peacock’s mobile app as well as TikTok (with buttons provided for buying) (more).

SpaceX and Tesla merger rumors have intensified as news coverage today swirls around the historic SpaceX IPO, which begins trading on the Nasdaq shortly. While the notion remains “plausible,” according to analysts, a merger isn’t likely in the near future (more).

Honda is recalling over 880,000 pickup trucks and SUVs over concerns that a rear suspension part is prone to failure — therefor increasing a risk of a crash. “As the corrosion progresses, material thinning and driving vibrations could cause the mounting area to fracture and fail,” NHTSA said (more).