Consumers, brands, and retailers are all seemingly scaling back their spend (and in the latter cases, marketing efforts) for Valentine’s Day this year. Omnisend data suggests shoppers are trimming holiday spending, and retailers are slashing targeted marketing as a result (via Chain Store Age).

Mattel stock has shed ~23% of its value over the course of the past five days, with a Feb. 10 earnings call detailing the company’s current struggles. Taking cues from competitor Hasbro, Mattel CEO Ynon Kreiz signaled a move into digital games as part of “the continued expansion beyond physical product” (via Forbes).

Stand Out For Good Inc., parent company of women’s apparel and lifestyle retailer Altar’d State, has taken on the role of stalking horse bidder for Francesca’s IP assets. Earlier this week, Stand Out posted a $7 billion bid for Francesca’s IP (via Chain Store Age).

McDonald’s likewise delivered wins on both EPS ($3.12 adjusted against $3.05 projected) and revenue ($7 billion versus $6.84 billion projected) for its most recent quarter. “By listening to customers and taking action, we have improved traffic and strengthened our value & affordability scores,” CEO Chris Kempczinski said (via CNBC).

Restaurant Brands International beat quarterly estimates on earnings ($0.96 adjusted versus $0.95 expected) as well as on revenue ($2.47 billion versus $2.41 billion anticipated). Burger King, particularly international locations, showed up strongest, with Popeyes conversely seeing same-store sales tumble 4.8% (via CNBC).