Back to News
Retail news

23-Cent Pizzas Produce Long Lines

Papa John's reported long lines at its 86 locations in Ohio in response to its promotion for large, one-topping pizzas for 23 cents. The chain ran the promotion after getting negative publicity in the state when a franchisee in Washington, D.C. made up t-shirts that called Cleveland Cavaliers' star LeBron James a crybaby. Mr. James, who wears number 23, complained about being fouled in his team's first round playoff victory against the Washington Wizards.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0