23-Cent Pizzas Produce Long Lines
May 9, 2008
Papa John’s reported long lines at its 86 locations in Ohio in response to its promotion for large, one-topping pizzas for 23 cents. The chain ran the promotion after getting negative publicity in the state when a franchisee in Washington, D.C. made up t-shirts that called Cleveland Cavaliers’ star LeBron James a crybaby. Mr. James, who wears number 23, complained about being fouled in his team’s first round playoff victory against the Washington Wizards.
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