7-Eleven Partners With AriZona To Launch Private Label Drinks

7-Eleven, Inc. has partnered with AriZona Beverages to launch Southland Reserve, an exclusive line of private label cold brew teas now available nationwide. The new beverage collection is designed to honor the company’s rich legacy while delivering a refreshing new option for tea lovers.

According to a press release, Southland Reserve is available at 7-Eleven, Speedway, and Stripes stores and offers four distinct flavors: Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea. Each is brewed using a gravity-based cold steeping process with black and green tea leaves sourced from Argentina, Indonesia, and Kenya. This method ensures a smooth, aromatic tea without bitterness, capturing the essence of a carefully crafted cold brew.

The product’s nostalgic packaging pays tribute to the company’s origins as the Southland Ice Company, founded in 1927. Inspired by a 1950s-era photograph, the design reinforces the brand’s enduring connection to convenience retail and its continued evolution.

“This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today,” said Nikki Boyers, vice president of private brands at 7-Eleven. “With this lineup, we’re bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new.”

Don Vultaggio, chairman and founder of AriZona Beverages, echoed the sentiment, adding, “Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we know customers will love.”

7-Eleven Is Also Offering Spring Deals

In addition to the new iced tea line, the company also offers various spring deals.

“This Spring break season, we’re giving travelers even more reasons to make every stop count with crave-worthy meals and exclusive rewards at our stores and restaurant locations,” said William Armstrong, SVP of restaurants at 7-Eleven, Inc. “Whether you’re craving a road trip feast, looking for a late-night snack or stretching the budget at the pump, 7-Eleven is set to be the ultimate road trip destination.”

Some of the deals customers can look forward to include:

• Big Chicken (Sandwich) Meal: Customers who dine at Raise the Roost locations can get a Big Chicken (Sandwich) Meal and any Big Gulp drink starting at $6.99.
• $5 Crispy Wrap Meal: Speedy Café customers can score two crispy chicken tenders wrapped in a warm tortilla, topped any way, and a large Big Gulp drink for just $5.
• Wings and Pizza Slice Combo: Customers who utilize their 7Rewards and Speedy Rewards accounts can purchase eight boneless wings, a hot pizza slice, and a Big Gulp drink for just $6. Another option is five bone-in wings, a pizza slice, and a Big Gulp drink for $8.
• Free Slurpee Drink: The ultimate 7-Eleven snack can be free when customers purchase a bag of Doritos from 4 p.m. to 2 a.m. every day.

These deals are all valid until April 29.