Image Courtesy of 7-Eleven
7-Eleven Launches New Shaq-A-Licious Slurpee Featuring Shaquille O’Neal
March 20, 2025
7-Eleven has launched a new Slurpee, the “Shaq-A-Licious” Slurpee, featuring Shaquille O’Neal.
PEOPLE reports that the 53-year-old basketball icon collaborated with 7-Eleven to create the Shaq-A-Licious XL Sour Pineapple Slurpee, inspired by a popular flavor of his Shaq-A-Licious XL Gummies.
The new drink, developed in conjunction with the self-proclaimed “biggest kid in the candy store,” is available at select 7-Eleven, Speedway, and Stripes locations until April 29, 2025.
O’Neal first introduced his Shaq-A-Licious XL Gummies in the fall of 2024. The sweet snacks have unusual shapes, with some gummies resembling the professional athlete’s head. Other flavor options include peach, berry punch, orange, mixed berry, and watermelon.
7-Eleven is currently selling a 6.2-ounce bag of Shaq-A-Licious Gummies for just $2 if customers also buy “any size Slurpee drink, including the Shaq-A-Licious XL Sour Pineapple Slurpee flavor,” according to a press release.
The 7-Eleven Merger Talks Continue
Meanwhile, on a corporate level, 7-Eleven is still deep in merger talks with Couche-Tard. If the merger is successful, the corporation may look to divest itself of more than 2,000 stores.
The parent company issued a letter to shareholders on March 10 explaining the current stage of negotiations, which included a large divestment procedure involving as many as 2,000 (or more) “divestiture stores,” which would need to be hashed out between the two c-store behemoths.
“The overriding goals have been to address both value and certainty of closing,” according to the letter.
According to CSP, Seven & i — 7-Eleven’s parent company — highlighted the potential that a merger of 7-Eleven and Couche-Tard shops would receive significant attention from antitrust regulators.
“A consistent threshold issue that we have raised from the outset has been how to put together a divestiture package involving an unprecedented number of 2,000 or more overlapping stores that could be divested to a viable, credible and independent buyer in a manner that could be stood up to operate effectively on a go-forward basis and assure competition between the buyer and ACT post its acquisition of 7&i,” the letter continued.
Seven & i also noted the “cautionary tale” of the failed Albertsons and Kroger merger, which fell through late last year after two separate injunctions and resulted in a lawsuit launched by the former against the latter. Antitrust issues were raised throughout the company’s letter to shareholders, suggesting that 7-Eleven and Alimentation Couche-Tard collaborate to alleviate and remove these hurdles before pursuing a formal merger agreement.
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