7-Eleven Unveils Hot Dog-Flavored Drink

7-Eleven Inc., the world’s largest convenience retailer, revealed an array of new 7-Select sparkling waters sporting bold and innovative flavors. Partnering with Miracle Seltzer, a beverage brand inspired by art, 7-Eleven is introducing Lemon Lime, Green Apple, Sweet Orange, and the surprising addition of Hot Dog flavor, a playful twist on its famous snack, the Big Bite Hot Dog.

The Big Bite Hot Dog Sparkling Water offers a unique blend, capturing the essence of 7-Eleven’s iconic Big Bite Hot Dog, complete with ketchup and mustard notes. Now, instead of juggling bites of a hot dog with sips of a drink, customers can enjoy their favorite snack in a bubbly form.

Marissa Jarratt, 7-Eleven’s executive vice president and chief marketing and sustainability officer, expressed excitement over the unexpected flavor creation, stating that 7-Eleven aims to offer innovative experiences for customers. The 7-Select x Miracle Seltzer lineup promises to satisfy even the most adventurous taste buds.

While details about the availability of the Hot Dog flavor will be unveiled on April 1, Lemon Lime, Green Apple, and Sweet Orange are already stocked in select 7-Eleven stores.

Jason Wright, co-founder and creative director at Miracle Seltzer, emphasized the company’s commitment to infusing creativity into beverages, making each sip a journey through art and flavor.

Nikki Boyers, vice president of private brands at 7-Eleven, highlighted the company’s dedication to delivering high-quality, innovative products at great value, inviting customers to explore these fun, colorful flavors.

For those eager to try these refreshing drinks, Lemon Lime, Green Apple, and Sweet Orange sparkling waters are available for delivery via 7NOW Delivery. With real-time tracking, customers can anticipate their orders within about 30 minutes.

As for the Hot Dog flavor, some fans have started to question whether or not it is real, considering 7-Eleven plans to reveal more on April Fool’s Day of all days. It wouldn’t be the first time the retailer has pranked its customers on April 1. In 2022, it “teased that it would release the Tiny Gulp, a smaller version of its popular Big Gulp-sized drinks. Unsurprisingly, the product was never sold in stores.”

However, Miracle Seltzer is no stranger to creative drink flavors. In 2020, it released a pickle juice-infused carbonated water as a collaboration with the TV show “Rick and Morty.” Additionally, other companies have tested out hot dog-flavored water before, such as the Sheetz convenience store selling a “seasonal craft beer brewed with hot dogs for Memorial Day weekend” in 2020.