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7UP Unveils New ‘Endless Summer’ Flavor: But Not All Stores Will Get It
March 13, 2025
7UP has unveiled its new “Endless Summer” flavor just in time for the warmer months. However, the downside is that not all stores will get to taste the brand’s new flavor combinations.
Food blogger Markie_Devo shared the news on Instagram, with photos of the products’ new, brightly-colored labels.
“7UP has a new limited edition Endless Summer Flavor-Watermelon and Strawberry. Comes in can only, in both full-sugar and zero,” the caption stated. “Speculated to drop on April 7th exclusively at Kroger and family of stores.”
The Kroger Family of Stores includes a variety of supermarkets, multi-department stores, and convenience stores operating under different brand names across the United States. While Kroger is the parent company, it owns and operates several regional chains.
These chains include Kroger, Fry’s Food Stores, Fred Meyer, King Soopers, Ralphs, Smith’s Food & Drug, Harris Teeter, Dillons, Baker’s, Gerbes, QFC, City Market, Jay C Food Stores, Mariano’s, Pay Less Super Markets, Pick ‘n Save, Food 4 Less, Foods Co, Roundy’s, and Metro Market.
As of right now, the Endless Summer product line is expected to be found in pink cans packaged inside a tropical blue box. PepsiCo has not yet confirmed this new flavor combination.
What Other Unique Flavors Has 7UP Previously Launched?
As 7UP fans wait for the brand’s Endless Summer flavor to drop, let’s take a look back at other unique flavor combinations the brand has successfully launched in the past. Some of them were made permanent additions to the brand’s flavor palette, while others were limited-edition releases.
Launched permanently in February 2025, according to Allrecipes, 7UP Tropical was first released for a limited time last year. It is a blend of the brand’s traditional lemon-lime taste with vibrant notes of mango and peach. Initially available exclusively at Kroger stores, its popularity led to a nationwide release as a permanent addition. Regular and zero-sugar versions continue to be offered in 12-packs of 12-ounce cans.
In October 2024, 7UP introduced a limited-time flavor inspired by the classic Shirley Temple mocktail. This beverage combined pomegranate and cherry flavors with the soda’s traditional lemon-lime base. This flavor was also available in regular and zero-sugar options and was sold through December 2024.
There was also Simple 7UP, introduced in 2022. This carbonated beverage was made using filtered water, cane sugar, and stevia leaf extract. This formulation aimed to provide a cleaner label option for health-conscious consumers and is still available.
These innovative flavors reflect 7UP’s commitment to providing consumers with refreshing and diverse beverage options, catering to a wide range of taste preferences.
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