Walmart launches its answer to Amazon Prime
September 15, 2020
Walmart has launched Walmart+, a subscription that costs $98 annually, and offers free shipping, gas discounts and mobile checkout in stores. Walmart is looking to the new service to help it keep existing customers and bring in new ones that have the option of using other subscription services such as Amazon Prime. About 57 percent of U.S. shoppers have an Amazon Prime membership, according to Kantar Consulting’s ShopperScape.
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