Authentic Brands to buy Ted Baker for $254 million
August 16, 2022
Authentic Brands Group, which owns a large portfolio of consumer brands and retailers including Forever 21, Juicy Couture and Reebok, has reached a deal to acquire Ted Baker, the U.K fashion chain. “We are excited to build on the brand’s global foundation through a business model focused on licensing, wholesale, retail, digital and strategic marketing partnerships,” said ABG founder and CEO Jamie Salter.
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