‘Buy Now, Pay Later’ market faces shakeup
January 30, 2023
The popularity of “Buy Now, Pay Later” programs has brought new competitors to the market and, not surprisingly, has led to margin pressures as firms compete for market share. Affirm and Afterpay are two big BNPL firms that have yet to turn an annual profit. Klarna, another prominent provider, said it was profitable in its early years.
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