Black Rifle Coffee Company has appointed Chris Mondzelewski as Chief Marketing Officer, effective from May 1, 2023, in a newly created role.
Mondzelewski will be responsible for the development and execution of all aspects of the company’s marketing strategy, including driving business growth and market share across all channels, including direct-to-consumer, wholesale, and retail coffee shops.
He brings over 20 years of consumer marketing, business, and leadership experience, most recently as Chief Growth Officer of Mars’ $12 billion global pet care business. Meanwhile, Black Rifle Coffee Company’s Chief Retail Officer, Heath Nielsen, is leaving the company, and Co-CEO Tom Davin will take on Nielsen’s responsibilities.