Carvana, a major online marketplace for used cars, has used machine learning to create personalized digital experiences for customers.
Using GAN art, Carvana’s machine learning technology creates unique videos for customers that celebrate the day they received their vehicle, incorporating location, date, cultural touchpoints, and vehicle specs. The initiative reinforces Carvana’s commitment to innovation and improving automotive retail experiences.
Carvana allows customers to purchase vehicles online, with a 7-day money-back guarantee, home delivery, and nationwide inventory selection. Carvana is the second-largest automotive brand in the US, behind Ford, on the Forbes 2022 Most Customer-Centric Companies List.