Amazon has released its annual U.S. Small Business Empowerment Report, highlighting the company’s efforts to support independent sellers and boost small and medium-sized businesses.
The report reveals that over 60% of sales in Amazon’s store are from independent sellers, with more than 4.1 billion products sold in 2022. These sellers have also expanded their customer reach beyond the U.S. through increased international export sales. The report emphasizes the strong partnership between small businesses and Amazon, showcasing the resilience of entrepreneurs in a challenging economic climate. Amazon provides various tools, programs, and services to help sellers grow their brands, resulting in over 20% year-over-year sales growth for brand owners. The report also lists the most-shopped categories and states with the highest number of independent sellers on Amazon’s platform.
Overall, the report emphasizes Amazon’s commitment to the success and empowerment of small businesses.