
Discussion
Does the New ‘Hard Button’ Staples B2B Ad Campaign Show Promise?
Is the new Staples B2B ad campaign convincing, in your opinion?
September 17, 2026
The expert perspective on retail
In a September 16 release by Amazon’s SVP of worldwide operations, Udit Madan, a new compensation plan for its core operations employees was laid out in detail.










Is the new Staples B2B ad campaign convincing, in your opinion?

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Neil SaundersManaging Director, GlobalData Retail
Gene DetroyerProfessor of International Business
Mohamed Amer, PhDIndependent Strategist & Board Advisor
Georganne BenderPrincipal, KIZER & BENDER
Jeff SwardFounding Partner, Merchandising Metrics
Brad HalversonPrincipal, The Merchant Mind
Cathy HotkaPrincipal, Cathy Hotka & Associates
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