How Toy Sensation Squishmallows Joined Warren Buffett’s Conglomerate

Squishmallows, the wildly popular line of squishy toys, has joined Warren Buffett’s conglomerate, Berkshire Hathaway. The deal, which was announced on July 1, 2023, saw Berkshire Hathaway acquire Jazwares, the company that owns Squishmallows.

The acquisition was reportedly worth $3.8 billion, and it marks Berkshire Hathaway’s latest foray into the toy industry. The conglomerate also owns Fisher-Price, one of the world’s leading toymakers.

Squishmallows have become a cultural phenomenon in recent years. The toys are soft, huggable, and come in a wide variety of shapes and sizes. They have been particularly popular with young children and adults alike.

The acquisition of Squishmallows is a sign of Berkshire Hathaway’s confidence in the toy industry. The toy market is expected to grow in the coming years, and Berkshire Hathaway is positioning itself to capitalize on this growth.

How Squishmallows Became a Hit

Squishmallows were first introduced in 2017, and they quickly became a hit with consumers. The toys are made from a soft, marshmallow-like material that is both comfortable and huggable. They come in a wide variety of shapes and sizes, including animals, food, and even inanimate objects.

Squishmallows have been particularly popular with young children, but they have also found a following among adults. The toys are often used as stress relievers or as collectible items.

In recent years, Squishmallows have become a cultural phenomenon. They have been featured in television shows and movies, and they have even been the subject of a documentary.

The Future of Squishmallows

The acquisition of Squishmallows by Berkshire Hathaway is a sign that the toys are here to stay. The conglomerate has a long history of investing in successful businesses, and it is likely to continue to invest in Squishmallows in the years to come.

Squishmallows are already a global phenomenon, and they are only likely to grow in popularity in the years to come. The toys have a wide appeal, and they are likely to continue to be popular with consumers of all ages.