‘Ghost’ menu massacre: Virtual brands face a reckoning as Uber Eats slashes 8,000 from its app
July 14, 2023
Uber Eats has removed 8,000 virtual brands from its app in an effort to ensure consumers see authentic restaurant varieties. The move comes after Uber Eats rolled out strict quality-control requirements, with the aim of eliminating duplicate menus and improving the overall consumer experience. Virtual brands, which are menus created for delivery-only, have grown rapidly but faced criticism for causing confusion and clutter on delivery apps.
Recent News
Grocery Prices Have Finally Fallen for the First Time in a Year
Some grocery staples are seeing a decline in price.
Under Armour Layoffs Set Company up for Major Restructuring, Says CEO
Amid a decline in revenue, the brand is restructuring.
Almost 900,000 Yogi Tea Bags Recalled Over Pesticides
East West Tea Company, LLC has initiated a recall affecting almost 900,000 Yogi tea bags in 54,846 boxes sold nationwide.
McDonald’s Introduces Limited-Time $5 Value Meal & New McFlurry
McDonald’s will launch a $5 value meal in the U.S. starting June 25, available for roughly a month.