Loewe Overtakes Prada: How the New Hottest Fashion Brand in the World Shot to Fame With Help From Beyonce, Rihanna, and Kylie Jenner

Spanish fashion house Loewe has surpassed Prada to become the world’s hottest fashion brand, according to the Lyst Index. Searches for Loewe have surged by 19% in the last three months, attributed in part to celebrity collaborations with stars like Rihanna, Beyonce, and Kylie Jenner, who have been seen wearing Loewe’s designs. The luxury brand, known for its quality leather handbags and innovative designs, has gained popularity for its sculptural and “gravity-defying” pieces, capturing the attention of fashion-conscious consumers worldwide.