Under Armour Makes Its Play as USWNT Set for Women’s World Cup Kick Off
July 24, 2023
Under Armour, the sportswear brand, is making its mark in women’s soccer ahead of the FIFA Women’s World Cup. The company has unveiled two new products designed specifically for female athletes heading into this year’s tournament, including its first football shoe tailored for female feet. Additionally, Under Armour has opened a flagship store in Oxford Street, London, as part of its expansion plans and appointed a new communications chief to support its growth.
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