The Loss of Buy Buy Baby Suggests Gains for Indie Retailers and Majors
August 7, 2023
The demise of Bed Bath & Beyond has raised questions about which retailers will benefit in the home products category. While the gains for major retailers like Target, Walmart, and Amazon are evident, the loss of 115 Buy Buy Baby stores creates opportunities for indie retailers to capture a share of the market. Independent retailers, especially those with a focus on upmarket millennial parents and grandparents, can leverage their consultative sales approach and expertise to attract highly informed consumers seeking unique and high-quality baby products not readily available at discounters. Additionally, smaller local retailers are well-positioned to cater to first-time parents who prefer to shop in stores for a more personalized experience and product guidance.
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