Aritzia’s Mirrorless Dressing Rooms Cause Outrage Online, but They Seem To Be a Brilliant Sales Tactic

Canadian retail brand Aritzia has been criticized for its mirrorless fitting rooms, where customers must step out into a communal space to view their outfits in a mirror. This setup has led to online backlash, with some shoppers feeling uncomfortable and stressed about trying on clothes in front of others. However, experts suggest that Aritzia’s strategy aligns with the brand’s focus on providing an “Everyday Luxury” experience with the assistance of style advisors, which has contributed to its in-store sales increasing by 53% this year.