Nike v. Adidas: Soccer World Cup Sponsors Gear Up for England, Spain Finale
August 18, 2023
As England and Spain compete in the Women’s World Cup final, their sponsors Nike and Adidas are hoping to capitalize on the potential multimillion-dollar sales boost that comes from sports sponsorship. In 2019, Nike’s World Cup-winning U.S. National Women’s Team jersey became the top-selling soccer jersey ever sold in a single season on its website. Both Nike and Adidas are looking to build on their past successes, with Nike accounting for 13 teams’ kits and Adidas supplying 10 in the tournament, as they seek to leverage the exposure and demand generated by the final match.
Recent News
Planet Fitness Raises Monthly Fee After 26 Years
Planet Fitness, renowned for its budget-friendly $10-a-month membership plan, is embarking on a significant shift by increasing its basic fee for the first time in over two decades. The “classic” membership, allowing access to a single location, will undergo a 50% hike to $15 for new members commencing this summer.
McDonald’s Might Relaunch $5 Meal Deals
McDonald’s is gearing up to launch a $5 meal deal in the US, aiming to attract cost-conscious consumers back into its stores. The proposed deal may include a McChicken or a McDouble, accompanied by fries and a drink.
US Plans Tariffs on Chinese Electric Vehicles
The Biden administration intends to announce new tariffs on Chinese electric vehicles (EVs), possibly reaching 100%, along with additional import taxes on various Chinese goods, including semiconductors. This move aims to safeguard American manufacturing interests, amidst concerns that China’s competitive pricing may undermine US efforts to boost domestic clean energy production.
Columbus Walmart Shutdown Sparks Equipment Auction
A Walmart store in Columbus, Ohio, ceased operations due to underperformance and is now auctioning off its remaining retail equipment and merchandise. Located at 3579 S. High St., the store closed its doors in February, prompting a liquidation auction scheduled for Friday.