As Furniture Retail Goes From Boom To Bust, Ashley Modernizes for the New Normal
August 30, 2023
The furniture retail industry, which experienced a boom during the pandemic, is now facing a decline in sales as consumers have spent most of their pandemic savings and faced increased credit card debt. Furniture retailers like Mitchell Gold + Bob Williams, Klaussner Home Furnishings, and United Furniture Industries have closed down. To adapt to the new normal, Ashley Furniture Industries is modernizing its stores, rebranding from Ashley HomeStore to Ashley, refreshing store designs, and focusing on attracting a younger, design-conscious, and value-oriented customer base by offering trend-forward designs and lower price points.
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