Fanatics-Backed Vintage Sports Brand Mitchell & Ness Hires Nike Executive as CEO
August 30, 2023
Mitchell & Ness, a vintage sports apparel brand known for its throwback jerseys, has appointed former Nike executive Eli Kumekpor as its new CEO. The brand, which was acquired by Fanatics in 2022, specializes in retro and nostalgic sports apparel collections. Kumekpor, who has experience with Nike’s Jordan Brand, aims to leverage both vintage aesthetics and current player collaborations to expand the brand’s offerings and appeal to a wider consumer base, while also emphasizing design innovation to keep the brand premium.
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