Criteo Sees a $42 Billion Opportunity From Retail Media, but Must Solve a Challenge That Could Cut Those Revenues by 20%

Criteo, a leading adtech company, is targeting a $42 billion share of the rapidly growing retail media market, projected to be worth $110 billion in 2023. However, the challenge lies in overcoming fragmentation, where advertisers need to buy from individual retailers, potentially causing a 20% drop in retail media revenues. To address this, Criteo has launched an ad-buying platform to streamline ad purchases across its extensive retail media network of 210 companies, aiming to enhance accessibility for advertisers and mitigate revenue loss.