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Etsy Sales Expected To Decline in First Quarter
February 22, 2024
Etsy sales are expected to dip during the first quarter of the year. This comes amidst ongoing challenges in consumer spending, which has put a strain on the company’s expectations.
Etsy, the online marketplace known for handmade and vintage items, recently shared its earnings report with a confident attitude in the direction the brand is taking. In the last quarter of 2023, Etsy experienced a slight decrease in its gross merchandise sales (GMS), a crucial indicator of its platform’s sales performance. The GMS fell by 0.7% to $4 billion, contrary to analysts’ projections of a 1.3% rise to $4.09 billion.
The retail landscape has become increasingly competitive, with many stores resorting to hefty discounts and promotions to lure customers. This intensified competition poses a challenge for Etsy, putting sellers on its platform at a disadvantage.
In response to these challenges, Etsy has been actively supporting its sellers with marketing assistance. Additionally, the company has been experimenting with various promotional strategies across its site to attract more buyers.
However, these efforts have impacted the company’s profit margins, which declined by 370 basis points to 9.9% in the fourth quarter of 2023. This marks a significant drop from the previous quarter’s net income margin of 13.8%.
To counter the effects of soft demand for crafts supplies and home decor items, Etsy has initiated cost reduction measures, including a recent decision to downsize its workforce.
Despite these challenges, Etsy’s holiday-quarter revenue saw a modest increase of 4.3% to $842.3 million, surpassing analysts’ expectations. The company attributed this growth to a 4% year-over-year rise in GMS during the Cyber Week shopping period.
Analysts, however, view Etsy’s performance as “mixed,” indicating its struggle to compete with larger e-commerce players while facing strong competition from low-cost rivals like Temu.
Overall, Etsy’s outlook for the first quarter reflects the continued challenges in the retail landscape, highlighting the need for adaptive strategies to navigate uncertain consumer trends.
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