In-Store Captures Greater Share of Brand Budgets
October 16, 2007
Marketers are shifting more dollars to in-store marketing to reflect what they see as eroding brand loyalty and the high percentage of purchasing decisions made at the shelf.
Recent News
Godfather of AI Suggests a Universal Basic Income
Renowned computer scientist Professor Geoffrey Hinton is advocating for urgent governmental intervention amidst rising concerns over AI-induced job displacement and widening inequality. His expert opinion is not to be taken lightly since he is often hailed as the “godfather of artificial intelligence.”
Ducati Honors Ayrton Senna with Limited Edition Monster
As Formula 1 drivers gear up for the Imola circuit this weekend, Ducati has unveiled a special limited edition Monster to honor Ayrton Senna, marking 30 years since his tragic passing on this track. This isn’t just a commemorative piece; Senna had a deep connection with Ducati, having been both a fan and a collaborator with the brand.
Elon Musk in Bali to Launch Starlink Satellite Internet Service
Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, touched down in Indonesia’s picturesque island of Bali on Sunday, embarking on a mission to introduce Starlink satellite internet service to the vast archipelago nation.
Blue Origin Relaunches Space Tourism
Blue Origin made a triumphant return to space tourism with the launch of its New Shepard rocket, marking the end of a nearly two-year hiatus. The NS-25 mission, which took off at 9:36 a.m. CT (10:36 a.m. ET) on Sunday, May 19, from Blue Origin’s private facility in West Texas, was the company’s seventh crewed flight and the first since a failed uncrewed test flight in September 2022.