Dunkin’ Releases First Spiked Seasonal Beverage Ahead of Its Fall Menu Launch

Dunkin’ has unveiled a new alcoholic beverage available for purchase before launching its fall menu. Let’s take a look at what we know about the new option.

Dunkin’ Spiked: A New Alcoholic Option

In an official press release posted on Business Wire, Dunkin’ announced that the Spiked version of the Pumpkin Spiced Iced Latte will be available for purchase beginning on Wednesday, Aug. 7.

The Dunkin’ Spiked Pumpkin Spice Iced Latte is a rich, creamy, and incredibly luxurious beverage that perfectly balances the flavors of sweet pumpkin, vanilla, and fall spices. It is available at grocery and package shops in 27 states. The spiked beverage option, which tastes just like Dunkin’s Pumpkin Spice Latte and is best enjoyed straight from the can or poured over ice and topped with whipped cream, elevates everyone’s favorite fall beverage in a ready-to-drink format, allowing customers to party with the taste of fall all season long.

“As one of our most highly anticipated seasonal offerings, Pumpkin Spice Latte has become a staple amid everyone’s favorite cozy season. Recognizing this, we knew we had an opportunity to create something special with an adult twist on the beloved beverage,” said Brian Gilbert, vice president of retail business development at Dunkin’, in a statement accompanying the press release. “After receiving such an overwhelmingly positive response on our Spiked Iced Coffees after only one year in market, the Dunkin’ Spiked Pumpkin Spice Iced Latte felt like a natural addition to the line, allowing us to meet the growing demands of 21+ consumers seeking new spiked spins on their favorite Dunkin’ – and fall – flavors.”

The brand’s massive debut of its spiked iced tea and coffee, which was first offered in 13 states in August 2023 as a buzz-worthy twist on traditional Dunkin’ beverages, precedes the expansion. Since experiencing unheard-of success in the Northeast, the brand has more than doubled its retail presence to 27 states in an effort to satisfy the demand of consumers nationally who are 21 years of age or older and seeking the ideal beverage alternative for both midday and evening drinking occasions.

Latest Fun Promotion

The introduction of this seasonal alcoholic beverage is just the latest fun promotion by Dunkin’. In June, the doughnut chain teamed up with Scrub Daddy for a unique promotion for both brands on National Doughnut Day.

With the purchase of any beverage, participating Dunkin’ stores across the country were giving away free classic doughnuts.

A lighthearted social media conversation served as the catalyst for the collaboration and the eventual development of the Dunkin’ Scrub Daddy and Scrub Mommy sponges. The cleaning tools can be purchased for $9.98 on the Scrub Daddy website. The package comes with one Scrub Daddy and one dual-sided Scrub Mommy.

The sponge from Dunkin’ x Scrub Daddy has a humorous bite mark along with the signature orange color of Dunkin’. On the other hand, the Dunkin’ x Scrub Mommy has an off-white bottom and a light pink top with a sprinkle pattern.

Both sponges are dishwasher-friendly and have a scratch-free construction that makes them safe for use on delicate surfaces like nonstick cookware. This makes them ideal for thorough cleaning jobs. A useful feature is the doughnut hole design, which makes it simple for users to clean long-handled utensils.

Well-known for its multipurpose cleaning sponges, Scrub Daddy has partnered with several companies and produced limited edition products. These include the Style Collection, which has contemporary gray hues, Halloween-themed sponges with ghost and Frankenstein designs, and winter-themed sponges with a reindeer and Christmas tree. The company has also launched pet-shaped and companion Scrub Mommy sponges. It has also recently partnered with Nickelodeon to create a SpongeBob-themed sponge that has a Pineapple Under-the-Sea smell.