Lady Gaga’s Haus Labs Beauty Line Launches in Sephora at Kohl’s

Lady Gaga is expanding her empire further, taking her Haus Labs beauty line to Sephora at Kohl’s. In this exclusive partnership, the average consumer can easily pick up a wide-ranging, curated, and diverse selection of Haus Labs products along with their everyday household, clothing, and beauty needs.

According to PR Newswire, the multi-hyphenate entertainer’s collaboration with Kohl’s is available in stores now. It officially debuted across Sephora at Kohl’s stores nationwide and on Kohls.com beginning Aug. 26.

The press release states that all 51 shades of Haus Labs Triclone Skin Tech Foundation and all 31 shades of Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer will be available to swatch and purchase. It adds, “The Haus Labs by Lady Gaga line at Sephora at Kohl’s offers 132 SKUs across eight product categories, including complexion, cheek, lip, and eyes, with prices ranging from $16-$49 USD in minis to full-size products.”

Beginning in June 2022, the brand started partnering with Sephora, with just 25 stores carrying the line. By September of that same year, all Sephora stores in North America had the cosmetics. By June 2023, Haus Labs was in stores in the United Kingdom, and in March 2024, 12 additional countries were added within Europe.

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By partnering with Kohl’s, the brand becomes even more accessible to the everyday shopper. Ben Jones, CEO of Haus Labs by Lady Gaga, explains, “We are excited to continue the brand’s momentum by expanding into Sephora at Kohl’s, bringing Haus Labs by Lady Gaga to new beauty consumers across America. The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win.”

The Haus Labs website claims that this particular makeup line blends the line between art, creativity, and self-expression. The company shares its pride in every purchase that supports the Born This Way Foundation, which is “focused on the mental health of young people and working with them to build a kinder and braver world.”

Additionally, all Haus Labs products are clean, cruelty-free, and vegan.