Subway Launched These New Menu Items in Canada This Week

Subway has dropped 10 new menu items this week in its Canadian locations. The new options include both sandwiches and sides and come hot on the heels of recent announcements involving the sandwich giant’s faltering business. What new items can customers choose from?

Subway: New Menu Items

Eat This, Not That reports that Subway has launched 10 new menu items that are available to order as of Tuesday, Sept. 3, in Canada. A new side, a variety of ciabatta breakfast sandwiches, and a selection of “Snackwiches” — snack-sized sandwiches the restaurant claims are intended to “help relieve midday hunger pangs” — are all included in the expanded menu.

The intriguing new menu items are only available at Subway’s Canadian locations, so American fans will have to settle for hankering after them from a distance for the time being, with the hopes that they may someday make their way outside of the Great White North.

Customers may customize the five base tastes of the new breakfast sandwiches — Sausage and Cheese, Egg and Cheese, Bacon and Egg, Sausage and Egg, and Ham and Egg — by adding their favorite sauces and vegetables.

The new Snackwiches, which also come on ciabatta, come in four options:

• Turkey Ranch: Turkey, processed cheddar cheese, spinach, tomatoes, and peppercorn ranch.
• Honey Mustard Ham: Ham, processed cheddar cheese, lettuce, tomatoes, pickles, red onion, and chipotle sauce.
• BLT: Bacon, Canadian Cheddar, lettuce, tomatoes, and mayo.
• Three Cheese: Canadian Cheddar, processed cheddar cheese, and shredded cheese.

And then comes what promises to be a popular side: Potato Rings. These crunchy hash browns have a distinctive round form. The Potato Rings are also the least expensive of the new menu items, with a suggested price of $2.

“Canadians are looking for value without sacrificing on taste, which is why we are so excited about our new Ciabatta Snackwich and Breakfast offerings,” Lisa Mazurkewich, Subway Canada’s head of marketing, said in a statement announcing the new menu items. “With all of the new Breakfast Sandwiches and Snackwiches priced at $5 or less, this menu expansion means Canadians can enjoy freshly made meals at any time of the day for an incredible price and value.”

Sandwich Promotion Makes Franchisees Furious

News of these new menu items comes shortly after it was revealed that Subway franchisees are furious about the recent $6.99 sandwich promotion.

Subway is running a promotion for $6.99 footlong sandwiches from Aug. 26 to Sept. 8. This package contains all 22 Subway Series selections as well as customized dishes made with the chain’s extensive assortment of fresh ingredients. To take advantage of the discount, users must use the promo code 699FL on the website or app.

The whole Subway footlong menu is available during the event, including new items like SubKrunch, a lavash-style flatbread, and Cheddar Cheese sauce, in addition to the return of popular sauces like Creamy Sriracha and BBQ.

The largest franchisee group is incensed about the potential impact of the deal on its bottom line following the announcement of the deal from the corporate headquarters.

According to a story by The New York Post, Bill Mathis, chair of the North American Association of Subway Franchisees (NAASF) and spokesman for the organization’s board of directors, counseled franchisees to disregard the marketing.

“If your franchise agreement allows, DO NOT PARTICIPATE in the $6.99 promotion,” Mathis urged franchisees in a private blog post. “NAASF is advising to opt out.”

In the blog post, Mathis criticized Subway’s management, particularly CEO John Chidsey, on behalf of the franchise association’s board. Despite having extremely narrow profit margins, Chidsey has agitated franchisees by asking them to reduce sandwich pricing and improve their restaurants at great expense.

“NAASF has a variety of talented members including those who are quite proficient with analysis of break evens,” Mathis wrote. “In some people’s opinions, the traffic lift needed to break even on this promotion is as high as 30%.”

He continued: “If this is accurate or even half accurate, have you seen any promotion that has brought to franchisees that kind of traffic lift from the current Subway leadership group?”