BRACH’S Unveils First-Ever Candy Corn Suite for Fall Fanatics

To celebrate the return of candy corn season, BRACH’S is introducing the first-ever BRACH’S Candy Corn Suite, a tri-colored haven that will take lovers of the beloved treat to a “Mellowcreme candy dream,” the company noted in a press release.

Candy corn aficionados and their families may book a stay in the BRACH’S Candy Corn Suite starting Sept. 9 on a first-come, first-served basis. This special offer is only available at two Great Wolf Lodge locations: Pocono Mountains, Pennsylvania, and Gurnee, Illinois.

Visitors can enjoy memorable moments at this delightful suite from Sept. 22 (the first day of fall) to Oct. 31 (Halloween).

“We know candy corn is always a hotly debated topic come this time of year, and in fact, our recent survey uncovered many Americans who plan to celebrate the fall season (72%) agree people have polarizing opinions about candy corn,” said Chad Womack, director of BRACH’S seasonal marketing at Ferrara Candy Company, in a statement accompanying the press release announcement. “We’re focused on the candy corn superfans. I always love to see the creative candy corn memes crop up this time of year, and we’re looking forward to seeing how fans enjoy a real-life candy corn dreamland with the BRACH’S Candy Corn Suite at Great Wolf Lodge.”

The statement continued: “It’s delicious looking, fun, and oh-so timely for Halloween’s sweetest moments.”

Guests who stay in the Candy Corn Suite will also become members of the official BRACH’S Candy Corn Club, which gives them a year’s supply of the candy after they return home.

Candy Corn & Other Halloween Shenanigans

During Great Wolf Lodge’s annual Howl-O-Ween festival, which runs from Sept. 26 to Oct. 31, Ferrara, the company that owns the BRACH’S brand, will also be the exclusive candy partner for the Trick-Or-Treat Trail.

And that’s not the only Halloween celebration taking place.

Late last month, Spirit Halloween revealed that, this year, a record-breaking 1,525 outlets will open across North America, marking its most ambitious Halloween retail ambitions to date. In order to provide customers with a more novel and immersive experience, the shop has also chosen to adopt a carnival motif for the 2024 holiday season.

Spirit Halloween already operates at least 1,100 venues and expects to establish several hundred more by the end of September. The business clarified that this action was taken in order to “answer the growing consumer demand for all things Halloween.”