Photo by Ismail Hadine on Unsplash
Burger King Signs Deal With Mexican Soccer Teams in the US
September 12, 2024
Burger King has become the new official partner of Mexican National Soccer Teams in the United States. The fast-food giant has been named the official quick-service restaurant for the teams and will partner with them as they participate in the men’s MexTour and women’s MexTour W.
In an official press release, Burger King stated, “The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. Tour for more than two decades, today announced a multi year partnership with the Burger King brand in the United States.”
Through this partnership, Burger King will cheer alongside the Mexican National Teams’ passionate fanbase through a combination of high-visibility in-venue signage and fan experiences. Additionally, Burger King will unveil a special match-day meal offer specifically designed around MexTour matches.
“Few things rival the passion that Burger King has for serving up delicious flame-grilled sandwiches, so we couldn’t be more thrilled to be sponsoring the Mexican National Teams and to help fuel its passionate and devoted fans,” said Pat O’Toole, chief marketing officer at Burger King North America. “We look forward to celebrating all of the exciting moments over the next several years alongside the MNT and its fans with delicious gameday offers, special experiences, and much more.”
“The Mexican Men’s and Women’s National Teams are among the icons of the global sport of fútbol, so it’s fitting that an iconic brand like Burger King is now a major partner and supporter of the FMF and MexTours,” said Soccer United Marketing Chief Revenue Officer Carter Ladd. “SUM is extremely proud to have formed this partnership, and we look forward to working with Burger King and the Mexican National Teams throughout this time of unlimited opportunity for our sport in America..”
Following the conclusion of the 2024 MexTour, U.S. fans will also see a Burger King presence during the Mexican Men’s National Team match against the U.S. on Oct. 15 at Akron Stadium in Mexico.
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