Victoria’s Secret Brings Back VSX Activewear Line

Victoria’s Secret activewear line has returned. VSX is a line of clothing that intersects performance, comfort, and fashion and was first launched in 2011 under the banner of VSX Sexy Sport.

According to PR Newswire, VSX offers the ultimate collection of bold, cutting-edge styles for day-to-night wear. The announcement states, “Lensed by acclaimed photographer Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign captures VSX’s elevated designs through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser, and Taylor Hill. Select talent featured in the campaign will also be featured in the 2024 Victoria’s Secret Fashion Show this fall.”

The collection combines fierce, comfortable, innovative sports bras and leggings fabrics. This fashion-forward selection of apparel and sportswear is made to dominate any arena and turn heads with street-style outfitting.

“I’m thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving — from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look,” said Gigi Hadid, VS Talent Partner on the brand’s official website.

Kira Fisher, VP of brand design for Victoria’s Secret, also made a statement in the announcement: “VSX is more than a sport collection — it’s a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women’s bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style.”

Founded in 1977, Victoria’s Secret is looking to shift gears back into more sportswear to reassert itself as a leading women’s brand. The collection is available online at VictoriasSecret.com and in all Victoria’s Secret stores nationwide as of Thursday, Sept. 12. It will also be available in international retail locations and online, with launch dates to be announced based on the region.