Amazon Adds PayPal to Checkout as an Option for Buy with Prime

Buy with Prime shoppers can now use PayPal to check out their purchases on participating merchants’ websites.

According to a press release, Amazon announced at its Accelerate Seller conference several enhancements to merchant and shopper experiences. These efforts are part of Amazon’s commitment to driving innovation that supports businesses of all sizes in boosting sales across their online stores and other platforms beyond Amazon.com. This includes the option to use PayPal as a checkout tool.

Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment, said, “Buy with Prime and Amazon Multi-Channel Fulfillment continue to help sellers attract new shoppers with the convenient, fast, and predictable experience they expect from Amazon. Both services have seen significant growth over the last year, and we’re delighted to add to the momentum and partner with PayPal, Google, TikTok Ads, and Shopify to give brands even more options to grow their businesses.”

Amazon adds PayPal as a payment option to Buy with Prime https://t.co/HcqIgUfPVf

— TechCrunch (@TechCrunch) September 18, 2024

The release states, “Buy with Prime, currently available in the U.S., uses the trust and recognition of the Prime brand to help increase traffic and sales on merchant DTC websites, while also leveraging Amazon MCF to fulfill and deliver orders. For Prime members, Buy with Prime is a member benefit that unlocks even greater selection, value, and convenience beyond Amazon.com. By using Amazon MCF and Fulfillment by Amazon (FBA), merchants can quickly scale up and scale down a single, shared pool of inventory based on customer demand across their sales channels.”

For brands utilizing the Buy with Prime API, PayPal is now available as a checkout option once shoppers log into their Amazon accounts. Beginning next year, Prime members will be able to link their Amazon and PayPal accounts with a one-time setup, enabling automatic access to Prime’s free and fast shipping benefits whenever they use PayPal while shopping on participating merchants’ websites through Buy with Prime.

Additionally, Amazon is hosting its Prime Big Deal Days on Oct. 8 and Oct. 9 for its Prime members in 19 countries, during which it will offer discounts on items such as electronics, toys, and apparel.