Image Courtesy of Bath & Body Works
Bath & Body Works Debuts ‘Emily in Paris’ Line
October 7, 2024
This holiday season, fans of the Netflix series “Emily in Paris” can feel like a Parisian, as if they have immersed themselves in the storyline, with Bath & Body Works‘ new line, which encapsulates the series and “embodies Parisian charm and trend-forward fragrances.”
The collection is called Bath & Body Works x Emily in Paris. It features 50 products.
According to a Bath & Body Works press release, the collection was “designed to captivate fans’ senses and transport them directly into the vibrant and stylish world of Emily Cooper.” This is the most recent collaboration of the home care and fragrance store this year. Subsequent partnerships with “Bridgerton” and “Stranger Things” were fruitful enough to warrant another unique collection based on a hit streaming series.
Some of the products inspired by the series include Champagne in Paris, a new fragrance created especially for the partnership; Paris Amour, a customer-favorite scent that originally debuted in 2011; Lavender Luxe; and Macaron Cloud.
The Company Wants to ‘Engage’ Fans by Bringing the Show to ‘Life Through Fragrance’
Maurice Cooper, chief customer officer at Bath & Body Works, stated, “At Bath & Body Works, we believe fragrance has the power to transport, and we’ve set out to transform consumers’ viewing experiences and take their fandom to a whole new level through the power of fragrance. Bath & Body Works is at the center of culture and innovation, and our latest collaboration with ‘Emily in Paris’ helps us engage fans in a new way as we bring the hit show to life through fragrance.”
“We are thrilled to partner on a collection that will help fans of the show experience the magic of ‘Emily in Paris’ uniquely,” added Pam Kaufman, president and CEO of international markets, global consumer products & experiences at Paramount. “Bath & Body Works has captured the essence of ‘Emily in Paris’ in a way that feels fresh and fun, and we can’t wait for fans to enjoy the collection this holiday season.”
The Bath & Body Works x Emily in Paris collection includes body care, lipsticks, candles and décor, hand soaps, hand sanitizers and holders, and more, ranging in price from $1.95 to $36.95. The entire collection launches in November, just in time for holiday shopping. The products will be available both in stores and online.
Recent News
