Wingstop Named Official Partner of NBA and NBA G League

Wingstop has been named an official partner of the NBA and NBA G League, the official minor league of the National Basketball Association. This multiyear agreement marks Wingstop’s first official partnership with a major U.S. professional sports league.

Per a company press release, the fast-food restaurant will have media exposure “through virtual and courtside signage during nationally televised NBA broadcasts and will appear on the leagues’ social and digital platforms throughout the season. As part of the partnership, Wingstop will have a significant presence at NBA All-Star, beginning with NBA All-Star 2025 in the San Francisco Bay Area.”

Wingstop is also tapped to become the presenting partner of the Ruffles NBA All-Star Celebrity Game Green Carpet. The green carpet is where celebrity arrivals walk ahead of the annual exhibition, which will be held on Friday, Feb. 14, 2025, at the Oakland Arena.

Michael Skipworth, Wingstop’s president & CEO, says of the collaboration, “Our fans love watching NBA while enjoying our cooked-to-order wings, hand sauced-and-tossed in our bold flavors. This partnership is another demonstration of Wingstop being in a category-of-one, claiming our spot as the Official Chicken and Official Wing Partner of the NBA.”

Wingstop’s Existing Relationships With NBA Teams

Wingstop partners as official chicken sponsor of the NBA. The deal is the chicken chain’s first agreement with a pro sports league https://t.co/vR8XOWXizc pic.twitter.com/7pvqdR0Ljq

— Restaurant News (@NRNonline) October 24, 2024

Wingstop has established relationships within the NBA. These include partnerships with the Chicago Bulls, Detroit Pistons, Los Angeles Lakers, Milwaukee Bucks, and New York Knicks.

Julie Morris, NBA senior vice president of commercial development and media, applauds the new league partnership as yet another step forward for the company. She said in a statement, “Wingstop is an industry leader that has established itself as a mainstay in the gameday routines of many of our fans. We welcome Wingstop to the NBA family and look forward to collaborating on unique and exciting ways to engage with our fans, bringing them closer to the sport they love.”

Wingstop continues to grow its footprint with more than 2,350 restaurants. It was founded in 1994 and is headquartered in Dallas, Texas. Wingstop offers customers classic and boneless wings, tenders, and chicken sandwiches, with a choice of 12 distinctive flavors.