As the holiday season approaches, video commerce platform buywith is driving innovation in consumer engagement through live shopping and shoppable videos. Tech giant Lenovo and sustainable fashion brand Sutton Green Label are among the many brands leveraging buywith’s platform to revolutionize customer interaction through immersive video commerce, enhancing the shopping experience for varied audiences.
With buywith’s interactive approach, consumers are guided by in-house experts, celebrities, and influencers, giving a live and personalized touch to shopping. Lenovo is hosting live demos led by tech experts, while Sutton’s celebrity-driven sessions create a boutique-like experience, showcasing products through authentic, interactive presentations.
Lenovo has adopted buywith’s platform for livestream shopping events offering exclusive perks, attracting tech-savvy audiences. “We were so impressed with buywith and how easy the tech was to set up and use immediately. We were drawn to the way that buywith could utilize our website as the backdrop for our “store” and how engaging the technology was in reaching the customer. We chose buywith because of its seamless integration, ease of use, and the ability to create a dynamic, omnichannel experience for our customers”, said Jennifer Downes, Global CMO of eCommerce at Lenovo.
Sutton Green Label, the world’s first circular and sustainable fashion house, is also thrilled to collaborate with buywith, as the brand is aiming to redefine how consumers interact with and purchase fashion by bringing an engaging, interactive and entertaining shopping experience directly to their homes.
“Fashion has long been detrimental to the environment,” says founder Sutton Stracke. “Partnering with buywith allows us to extend our sustainable mission by utilizing a platform that reduces the need for physical stores, thereby lessening our carbon footprint.” Co-founder Brian Adams adds, “People, especially younger generations, crave interactive and stimulating shopping experiences. buywith provides a platform that blends the excitement of a live event with the convenience of online shopping.”
The decision to partner with buywith was driven by its unique ability to integrate seamlessly with Sutton Brands’ existing digital infrastructure. “buywith allows us to host live stream sessions directly on our own website, creating a cohesive and immersive experience for our customers,” Adams explains. “This easy and seamless integration, coupled with a business model that aligns perfectly with our goals, made buywith the ideal partner for us.”
“We are incredibly excited to work with both Lenovo and Sutton Green Label,” said Adi Ronen, buywith’s CEO. “As more and more consumers rely on video to shop in a fun and informative way, our technology allows them to connect with brands in a way that feels both relevant and impactful, driving sales and ROI.”
Through these new collaborations, buywith, is redefining video commerce, setting a new standard for interactive, customer-centric shopping experiences. Live events scheduled for both Lenovo and Sutton Green Label as well as additional brands can be found at buywith.com/vod.
About Lenovo
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
About Sutton Green Label
Sutton Green Label is the world’s first circular and sustainable fashion house, founded by Sutton Stracke and Brian Adams. With a flagship store in West Hollywood, the brand offers luxurious cashmere and pajamas while prioritizing environmental sustainability. Sutton Green Label is dedicated to being part of the solution to the fashion industry’s environmental challenges. Sutton Stracke is a dynamic entrepreneur and reality television personality best known for her role on “The Real Housewives of Beverly Hills” (RHOBH) and the brand reflects her passion for sustainability and elegance, as it incorporates eco-friendly materials, showcasing her commitment to responsible fashion.
About buywith
buywith is a leading video commerce platform that enables brands to connect with their customers through interactive and engaging video experiences. By leveraging innovative technology, buywith helps brands and retailers create seamless and personalized shopping journeys that drive sales and foster brand loyalty. Trusted by Fortune 500 brands, buywith is the key to delivering exceptional value and revolutionizing e-commerce with video shopping. To learn more, visit our website: buywith.com
