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Amazon Live Taps Martha Stewart and Jennifer Hudson To Host Black Friday Shopping Shows
November 25, 2024
On the biggest shopping day of the year, Black Friday, Jennifer Hudson and Martha Stewart will pitch Amazon customers special deals as part of a series of live shopping shows produced by TalkShopLive.
According to a press release, Amazon’s TalkShopLive shows on Black Friday, Nov. 29, will be hosted by Stewart, Hudson, actor Eva Mendes, and Kimberly Schlapman of country music supergroup Little Big Town. Each personality will showcase Amazon’s Black Friday deals on books, music, housewares, and more.
Viewers will be able to watch these celebrities and shop their content collaborations on the TalkShop.Live site, amazon.com/live, and Amazon Live’s FAST channel on Prime Video.
Wayne Purboo, VP of Amazon Shopping Video, said in a statement, “We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive. By leveraging TalkShopLive’s impressive lineup of shows and talent, we’re able to bring customers new ways to access and enjoy Amazon’s expansive Black Friday deals.”
“TalkShopLive and Amazon Live both lead video commerce in the U.S., with each having already solidified itself as a place where customers go to find engaging, shoppable content with top talent,” said TalkShopLive co-founder and CEO Bryan Moore. “By collaborating, we create a robust opportunity for both leading talent and brands that is unparalleled, allowing them to meet customers at point of inspiration to experience shoppable video across any surface or social platform we reach together.”
What Times Will the Celebrities Appear on Amazon’s TalkShopLive Shows?
According to the press release, the livestream shopping shows will take place from 7 to 9 p.m. ET on Black Friday, Nov. 29. 2024, each for half an hour.
At 7 p.m., Martha Stewart will highlight “Martha’s 10 Good Things for the Holidays.” These will feature items from the Martha Stewart Collection with discounted Black Friday deals, including products for the home, bathroom, and kitchen. She will also be discussing her 100th book, “Martha: The Cookbook.“
Following, at 7:30 p.m., Eva Mendes will explore how to overcome fears with her new children’s book “Desi, Mami, and the Never-Ending Worries.” The actor will also offer special bundles from her SKURA Style sponges line as well as holiday gifts for the whole family.
Starting at 8 p.m., Jennifer Hudson will promote her new holiday album “The Gift of Love” and share Black Friday gift ideas for the season. Finally, at 8:30 p.m., Kimberly Schlapman will invite TalkShopLive into her home to share her holiday hosting tips. Kimberly will prepare some favorite holiday recipes and share a festive tablescape inspired by Little Big Town’s new holiday album “The Christmas Record.”
Customers can head to the Amazon Live webpage or the social media pages of the participating celebrities for more details.
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