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Transformative Japanese Skincare Brand Tatcha To launch at Ulta Beauty
December 11, 2024
Tatcha, a transformative Japanese skincare brand will usher in the new year with an Ulta Beauty launch.
Per a press release, the Japanese skincare brand is excited to announce the inclusion of its products at Ulta Beauty. The brand will debut its luxurious skincare formula to over 1,400 Ulta Beauty stores nationwide and online beginning Jan. 1, 2025.
Tatcha’s debut in the American beauty marketplace via Ulta Beauty offers customers the opportunity to take part in time-honored Japanese beauty rituals, which are characterized by a respect for holistic skin health and mindful consumption. The brand is well-known for its “meticulously crafted, highly effective formulations.”
The press release states the company claims it can transform skin by pairing modern science with time-honored Japanese ingredients. Tatcha’s best-selling moisturizers contain a proprietary mix of superfoods, amino acids, and AHAs called Hadasei-3, a compound of twice-fermented rice, green tea, and algae.
The brand’s Dewy Skin Cream and the extended assortment of skincare products, including the introduction of sets exclusive to Ulta, will be available to all customers beginning the first day of the new year. “Our purpose at Tatcha is to change the way people see their skin and themselves, which is why we are thrilled to be partnering with Ulta Beauty, a retailer that shares these core values and understands that beauty has the potential and power to transform lives,” said Chief Marketing Office Nicole Frusci.
Tatcha Wants To Help Customers Achieve Skin Goals
Penny Coy, senior vice president of merchandising at Ulta Beauty, shared her excitement at the brand’s retail launch: “As our guests continue to be highly engaged with the skincare category, we are thrilled to welcome Tatcha to our assortment. The iconic brand is a trailblazer in the category, positioning skincare routines as something more than just a way to achieve your skin goals, but as a tool for self-care.”
Coy continued, “As we enter a new year, where beauty and mental well-being continue to be closely related and a priority for our multi-generational guests, we could not be more excited to welcome Tatcha to our family. The beloved and viral brand continues to be a luxury staple for self-care enthusiasts everywhere and we can’t wait for new and existing guests to discover the assortment, thoughtfully beautiful packaging, efficacious ingredients and new launches to come.”
The Japanese skincare brand’s Chief Executive Officer Mary Yee shared, “We are thrilled to introduce Tatcha and its time-honored Japanese rituals to the millions of beauty enthusiasts at Ulta Beauty. Everything we do at Tatcha is rooted in intention and purpose, and our approach to selecting retail partners is no different. I admire the values and principles that Ulta Beauty upholds, and its commitment to excellence and authenticity in delivering the best-in-class products to consumers. This partnership with Ulta Beauty helps Tatcha reach new guests, elevating their skincare rituals to foster a deeper connection to self-care.”
A portion of every Tatcha purchase supports global children’s education equality through a partnership with Room to Read. Customer purchases have funded over 10 million days of school to date.
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