Dunkin’ and Sabrina Carpenter ‘Shake That Ess’ in Playful New Campaign

It’s time to “shake that ess” with Dunkin’ and Sabrina Carpenter.

Beginning Dec. 31, 2024, Dunkin’ has teamed up with Sabrina Carpenter to introduce “Sabrina’s Brown Sugar Shakin’ Espresso.” This limited-time handcrafted iced beverage playfully mimics her 2024 hit “Espresso” and tells Dunkin’ customers to “shake that ess.”

The unique flavor palette combines Dunkin’s bold espresso, brown sugar notes, and oat milk, shaken to perfection. The drink results in a frothy, sweet sip that will kick off 2025 in style. Along with the beverage, Dunkin’ launched a playful new ad campaign, “Shake That Ess” starring the recording artist.

A catchy ad accompanies the promotion, created in partnership with Artists Equity, Ben Affleck’s, and Matt Damon’s company, and directed by Dave Meyers. Sabrina Carpenter stars in the video clip, where she’s seen at a launch party for the drink. She surveys a lively room with an eccentric cast of characters, including her grandmother, all enthusiastically shaking their “ess.” Further footage starring Carpenter will roll out on Dunkin’s social channels in the weeks ahead.

https://www.youtube.com/watch?v=jfjReajPR9w

Jill McVicar Nelson, chief marketing officer at Dunkin’, said in a press release, “When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order. Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”

Along With Sabrina Carpenter’s Dunkin’ Collaboration, There’s Even More Delicious Value Ahead for 2025

There’s more delicious value ahead for Dunkin’ customers along with Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. Customers can feast on big savings on some of the brand’s newest items, including new coffee flavors and sweet treats. According to the chain, its new winter items include the Lava Cake Signature Latte, Lava Cake Coffee, and the decadent Chocolate Whoopie Pie Specialty Donut.

Dunkin’ has also released a new promotion. Starting Dec. 31, customers can take advantage of a new $5 Meal Deal featuring two tasty Wake-Up Wrap sandwiches and a medium hot coffee (14 ounces) or iced coffee (24 ounces).

As for some returning winter items, the Iced Lemon Loaf will brighten things up during the chilliest days of the year. Dunkin’ will also continue to offer the all-butter Almond Croissant, which is filled with sweet almond paste and topped with slivered almonds, as well as the Hash Brown Brisket Scramble, layered with shredded brisket, smoked cheddar cheese, poblano peppers, caramelized onions, and a drizzle of cheddar queso.

Plus, there’s even more savings for Dunkin’ Rewards members. These include exclusive offers only in the Dunkin’ app.

From Jan. 1 to Jan. 31, rewards members will receive 100 bonus points when ordering ahead on Mobile Mondays. Beginning Dec. 31 through Jan. 6, customers can also enjoy a $3 Maple Sugar Bacon Breakfast Sandwich with a beverage purchase, and from Jan. 21 to Jan. 27, Dunkin’ fans can purchase a $3 Hash Brown Brisket Scramble with a beverage purchase.

Along with the drink launch on New Year’s Eve, Dunkin’ is also dropping a limited-edition Shakin’ Espresso Shaker for $12.99 on ShopDunkin.com.