Netflix Prices on the Rise Again, Streamer Gains 19 Million New Subscribers

Alongside a strong fourth-quarter earnings report, Netflix prices for subscriptions are increasing. For subscribers in the U.S., Canada, Portugal, and Argentina, the standard plan will go from $15.49 to $17.99. The standard with ads rate goes from $6.99 to $7.99 and the premium plan rises to $24.99, a $2 jump.

In the Q4 2024 statement, Netflix reported revenue of $10.2 billion, a 16% increase year-over-year. Operating income hit $2.3 billion and net income climbed to $1.87 billion. The streaming giant added 19 million subscribers during the quarter, topping out at 302 million total. Per an announcement last year, Netflix will no longer disclose subscriber growth as it adjusts focus toward revenue and profit instead.

Netflix can credit its content for the fourth-quarter numbers. The boxing match between Jake Paul and Mike Tyson in December attracted 108 million viewers, making it the most-streamed sporting event in history. WWE programming and season two of “Squid Game” also kept subscribers glued to the couch.

What’s Ahead for Netflix in 2025

If season two of “Squid Game” is not enough, subscribers can look forward to another season sometime this year. Addams Family fans can expect another season of “Wednesday” as well as more “Stranger Things” to come.

New movies include “Happy Gilmore 2” and “Kinda Pregnant.” A third “Knives Out” and Guillermo del Toro’s “Frankenstein” will hit screens as well.

By the end of the current quarter, Q1 2025, Netflix predicts revenue of $10.4 billion, with operating income around $2.9 billion. For the fiscal year, the streamer anticipates revenue between $43.5 billion and $44.5 billion. The recent price hikes will likely help the company reach those goals.

“We have to continue to improve all aspects of Netflix – more series and films our members love, a great product experience, increased sophistication in our plans and pricing strategy (including more advertising capabilities) — and grow into new areas like live programming and games,” Netflix wrote, per The Hollywood Reporter. “If we do that well, we believe we’ll have an increasingly valuable company — for consumers, creators and shareholders.”

From now on, the streaming giant will be releasing engagement reports, which give details about programs subscribers watch, at the same time it announces Q2 and Q4 earnings. Netflix also noted that the Los Angeles fires are not impacting any current projects or spending initiatives.