Toronto, January 23, 2025 – Rebelstork, North America’s largest returns recommerce platform, is thrilled to announce an exclusive partnership with Evenflo, one of the biggest and most trusted names in baby gear. This partnership positions Rebelstork as a prominent leader in the returns recommerce industry, while also signaling a significant shift in how top baby brands address sustainability and product lifecycle management for returns.
“At Evenflo, we are committed to creating sustainable and accessible products to help make the challenging journey of parenting that much easier,” said Jonathan Long, VP of US Sales and E-Commerce at Evenflo. “As one of the largest and most trusted baby gear brands, we are excited to collaborate with Rebelstork, a leader in innovative returns solutions, who too share this commitment to extend the life of our products, reduce waste, and offer families premium, affordable options for their parenting needs.”
Evenflo’s partnership with Rebelstork highlights the growing recognition of returns recommerce as a vital component of the baby gear industry. Through this exclusive agreement, Evenflo has selected Rebelstork as its sole partner for managing open-box and overstock returns. This collaboration reinforces Rebelstork’s status as the only venture-backed and certified B Corporation leading the way in returns recommerce.
“This exclusive partnership with Evenflo is a game-changer, and we’re honored to work with such an iconic brand,” said Emily Hosie, Founder and CEO of Rebelstork. “This collaboration signals a new era where the largest players in the baby gear space are prioritizing sustainability and embracing the returns recommerce model. Together, we’re creating accessible, planet-friendly solutions for families while reshaping the way brands and customers think about returns.”
The partnership enables families to purchase open-box and overstock Evenflo items through Rebelstork’s platform, which uses proprietary technology and rigorous quality assurance processes to ensure all products meet the highest standards. Rebelstork’s marketplace diverts 12 million pounds of baby gear from landfills each year, making it the trusted choice for parents looking to shop sustainably without compromising on quality.
As the largest returns recommerce platform for baby gear in North America, Rebelstork continues to set new benchmarks for technology innovation and impact. The company’s commitment to sustainability and circular commerce is reflected in its state-of-the-art inventory management systems and proprietary pricing technology, which ensure parents have access to top-tier baby gear at a fraction of the cost.
About Rebelstork:
Rebelstork is on a mission to make Parenting Lighter™, providing premium value for parents and creating a more sustainable world for the next generation. Founded in 2020, Rebelstork is the largest returns recommerce marketplace for baby gear in North America. Female-founded and a certified B-Corporation, Rebelstork was created to empower parents, brands, and retailers to safely and easily participate in the circular economy. Each item is quality-checked, and their proprietary technology ensures the largest assortment of open box and overstock baby gear is diverted away from landfills and into customers’ homes at a fraction of the retail price. For more information, visit rebelstork.com or contact press@rebelstork.com
About Evenflo
Families have trusted Evenflo for more than one hundred years for smart, innovative gear designed to make life easier, safer and more comfortable at home and on the go. We believe every moment with your growing little one counts — that’s what drives us to find new ways to simplify the work of parenting and caretaking. With the time and peace of mind you need, you can focus on what matters most: your child. For more information, visit evenflo.com.