Totino’s Releases First Super Bowl Ad Featuring Comedians Tim Robinson & Sam Richardson

Totino’s Pizza Rolls and the Super Bowl just seem to go together. The brand is ready to score a touchdown of its own during the big game as it debuts an epic ad featuring Tim Robinson and Sam Richardson alongside Chazmo, an out-of-this-world character.

The iconic comedy duo of Tim and Sam have paired up again after a wildly successful fall ad campaign, “Chazmo Goes Home.” The real-life pals and football fans are working alongside Chazmo to show their love for the most snackable pizza in the universe.

To create the brand’s first Super Bowl ad, “Chazmo Finally Goes Home,” Tim and Sam were joined by writer Zach Kanin, the co-creator, producer, and writer of “I Think You Should Leave” and “Detroiters,” along with director Alice Mathias.

In the spot, Chazmo says goodbye to his earth friends, thanking them for sharing their Totino’s Pizza Rolls with him. The space creature tells his earthling friends, “I’ll miss you.”

The alien adds, “They’re the most snackable pizza in the universe” before his life comes to a crushing end, as the doors of the spaceship shut on his body. Following his daughter’s bloodcurdling shriek, Robinson’s character delivers a tone-deaf dad speech on tragic ends: “Unfortunately, that’s… that’s just a part of life.”

Tim and Sam tell those upset about what appears to be Chazmo’s demise, “We didn’t know him as well as you did, so it’s not as sad for us.” They then continue to eat Totino’s Pizza Rolls as they express their condolences.

This Super Bowl Ad Piggybacks on the Success of ‘Chasmo Goes Home’

In 2024, Totino’s introduced the idea of a friendly extraterrestrial being named Chazmo. He met a trio of friends, and their dads, in the initial retail spot.

The dads called out Chazmo for eating all their pizza rolls and living in their family’s garage. They wanted the money back for their snacks, but Chazmo wasn’t having it.

Their back-and-forth banter was the crux of the commercial and the perfect way to introduce the character to Totino’s fans.

“Totino’s Pizza Rolls promised fans a humorous, memorable Big Game ad debut, and we’re delivering,” said Blake Holman, business unit director of Totino’s, per Little Black Book. “We’re proud to partner with Tim, Sam, Zach, and Alice to create an ad that will leave you hungry for more from the brand as we continue to expand nationally.”

Totino’s Pizza Rolls is also bringing back its first Spanish-language ad, “Hang Time,” for the Super Bowl. The spot will air on Fox Deportes and Telemundo.

Super Bowl LIX airs on Sunday, Feb. 9, on FOX.