Paris Hilton Teams Up With Motorola 20 Years After Original Razr Collaboration. Here Are the Details

Paris Hilton has returned to Motorola as a spokesperson for the Razr, 20 years after the hotel heiress first made the cell phone popular. The two have paired up for the release of an updated version of the Razr, called the Razr+. Let’s look at what we know about this new iconic collaboration, because “that’s hot!”

Paris Hilton Introduces the Razr+

A press release announcement revealed that Motorola and Paris Hilton are reuniting for an even more daring enterprise. Introducing the new Motorola Razr+ Paris Hilton Edition, a beautifully made statement piece for individuals who enjoy living in luxury.

Designed to captivate and charm, this collaboration combines the timeless elegance of the Motorola Razr+ with Paris Hilton’s elegant flare. Starting Feb. 13, the Motorola Razr+ Paris Hilton Edition will be available exclusively on Motorola.com for $1,199.99 in limited quantities.

The limited-edition collection includes 10 exclusive Paris Hilton-inspired ringtones and notification sounds, as well as 13 of the icon’s favorite wallpapers, all meant to bring her signature flair and energy directly to your device. From her own take on the classic “Hello Moto” ringtone to amusing sound effects like her famed “That’s Hot” catchphrase, these tones will keep you in the limelight with every call, text, or alert.

This limited-edition product also includes a vegan leather case in the new Pink Icon hue, along with Paris’ autograph. It comes with two stunning wrist strap alternatives to help elevate any look: Pink Sparkle for a touch of sparkle, or Pink Vegan Leather for those who prefer a simpler style.

Each limited-edition item is presented in a custom-designed sleeve, a keepsake “as stylish as the phone itself.” This packaging includes a personalized greeting from the hotel heiress, making it an essential item for fashion, technology, and luxury enthusiasts.

Paris & Nicole Richie Recently Re-Teamed Up for Another Ad Campaign

In December 2024, the hotel heiress reunited with her longtime friend and fellow celebrity scion, Nicole Richie, for a Sonic ad campaign.

Paris Hilton and Nicole Richie reunited for their three-part Peacock special, “Paris & Nicole: Encore” in mid-December while also working on a high-profile collaboration with fast-food brand Sonic.

The Paris and The Nicole were both part of Sonic’s Iconic Drinks campaign, with the former combining Sprite, dragonfruit flavor, and real lemon and lime, topped with whipped cream and Nerds. The Nicole, on the other hand, was made with Dr Pepper, sweet cream, vanilla flavor, and real strawberries, as well as whipped cream on top.

While these limited-time drinks may have generated good sales by “capitalizing on the popularization of early ’00s nostalgia,” according to Nation’s Restaurant News, the larger question remains: Do celebrity fast-food endorsements genuinely generate interest (and traffic)? And the answer, according to most reports, is yes.

According to The Shorty Awards, rapper Travis Scott’s collaboration with McDonald’s in 2020 was a resounding success, with app registrations up 46% over the previous month and sales of the red-and-yellow brand’s Quarter Pounder doubling in the week following the campaign debut. McDonald’s has also collaborated with South Korean boy band BTS on a campaign that saw Chicken McNuggets sales increase by 250% in Korea, while restaurant visits increased by 12% in the United States.

According to Trapital, Travis Scott’s meal prompted McDonald’s to collaborate with Cardi B and Offset, Mariah Carey, J Balvin, and Saweetie in addition to BTS. Tim Hortons collaborated with Justin Bieber to launch Timbiebs, and Megan Thee Stallion sold Hottie Sauce for Popeyes, which received a lot of media attention and helped increase sales and the brand’s image so well that “Megan even agreed to open five franchise locations herself,” according to Forbes.