Nike and SKIMS Unite for a Bold New Brand: NikeSKIMS

Nike and SKIMS are teaming up to launch NikeSKIMS, a new brand that is passionate about and committed to shaking up the athleisure world.

NikeSKIMS Aims To Redefine Comfort, Fit, and Performance in Activewear

Per a press release, Nike and SKIMS are launching NikeSKIMS, which will deliver an extensive product line committed to delivering a new standard in the global fitness and activewear market.

This partnership is set to introduce “an entirely new look of training and fitness.” NikeSKIMS debuts its first collection in the United States this spring and will be available online and at select retail locations. A global rollout is planned for 2026.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, president of consumer, product, & brand at Nike, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”

Jens Grede, co-founder and CEO of SKIMS, added, “Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”

“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, co-founder and chief creative officer of SKIMS. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”

This Isn’t SKIMS First High-Profile Partnership

View this post on Instagram

A post shared by SKIMS (@skims)

SKIMS has had several high-profile partnerships in the past. Some of the company’s most notable collaborations include:

• NBA, WNBA, and USA Basketball (2023): SKIMS became the official underwear partner of these basketball organizations, marking a major sports partnership.
• Fendi x SKIMS (2021): A luxury collaboration with Fendi that featured shapewear-inspired bodysuits, dresses, and hosiery.
• SKIMS x Team USA (2021 & 2022 Winter Olympics): SKIMS provided official loungewear, underwear, and sleepwear for Team USA athletes at the Olympics.
• Swarovski x SKIMS (2023): A glamorous collection featuring crystal-embellished pieces and body jewelry.
• SKIMS Menswear Launch (2023): While not a collaboration, the introduction of SKIMS for men featured high-profile athletes like Nick Bosa, Shai Gilgeous-Alexander, and Neymar Jr. in its campaign.

SKIMS recently opened a flagship store in New York City. The company sells directly through SKIMS.com as well as SKIMS stores in Georgetown, Aventura, Austin, Houston, and Atlanta and select retailers.